Markertek News Channel
Technorati Tags: distribution, study
Men ages 18-34 make up 41 percent of people who view online video but make up just 14 percent of the online population, according to a recent study from Leichtman Research Group. Men ages 18-34 also account for two-thirds of adults who watch user-created video online. Bruce Leichtman, President of Leichtman Research Group, says “As with most forms of media and entertainment, online video is following the traditional ‘heavy hand’ model of a minority of users driving the majority of the usage.”
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