Markertek News Channel
Technorati Tags: distribution, study
Only 52 percent of Americans who own HDTV sets also subscribe to an HD cable or satellite service, according to a recently released study by the Cable & Telecommunications Association for Marketing. Experts say the problem starts at the store. When a customer buys an HD set, retail outlets and manufactures often don’t inform the customer that he must subscribe to HD service, or use an antenna, to receive HD signals. So many owners pay thousands for an HDTV, without actually watching HDTV. The CTAM study also said 34 percent of owners who are not HD subscribers were not aware they needed a programming service, and 61 percent of non-subscribers falsely believe that HD picture quality is the same as DVD. “It’s surprising the number of Americans who are investing in high-end HDTV sets who aren’t getting true high-definition channels,” said Char Beales, president and CEO of CTAM. “People are not only missing out on a stunning experience, but a world of HD-only shows.”
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